Yara has a long history in India and has supplied fertilizers as well as fertilizer raw materials to the Indian market for more than two decades
Towards the end of the 1990s, Yara recognized that with the changing economic scenario, the Indian consumer was seeking higher quality of fruits and vegetables. This change implied that the Indian growers needed to relook at the nutrition of crops, to improve their yields and quality.
Yara initiated trials of its Premium Offering products with ICAR Institutes in order to collect local trial data and worked with the Indian authorities to have the same registered under the Fertiliser Control Order ( FCO )